UX for AI

AI has elevated expectations for design. We create human-centered AI products and experiences that people understand, trust, and actually use — turning intelligence into something tangible, intuitive, and valuable.

Hands typing on a laptop with a solution finder interface

Make intelligence intuitive — and trusted

Great AI experiences don’t just work — they make work better and create new value.

AI is reshaping workflows, redefining roles, and raising expectations for what digital tools can do. That shift requires a new approach to UX — one that rethinks personas, tasks, and user mindsets in a world where humans and AI collaborate.

Strong UX makes AI intelligence visible, predictable, and useful — helping people understand what the system is doing, why it matters, and how to stay in control.

We design AI experiences — from conversational interfaces to copilots and agentic systems — that balance capability with clarity. Every interaction is grounded in real user behavior, with transparency and governance built in from the start.

Whether you're embedding AI into existing systems or building something entirely new, we incorporate human-centered design across every layer, from microinteractions to seamless, end-to-end ecosystems.

Design AI for people

interaction icon

AI interaction frameworks

Define scalable patterns and principles for conversational, predictive, and generative UX experiences — so interactions feel consistent and intuitive.

blocks icon

Composable front end

Build flexible, modular interfaces that integrate seamlessly with your AI systems, agents, and orchestration layers.

user research icon

User research & validation

Understand how people actually use AI in context. We test, learn, and refine continuously to improve usability, increase adoption, and deliver measurable impact.

Kristen Kulenych

AI is reshaping expectations for every digital experience, and the organizations that lead will be those that design with and for it, while keeping the people behind every interaction at the center.

Kristen Kulenych, Partner / Chief Experience Officer

Schedule a meeting

Advisors & Creators for the world’s leading brands

Related insights & ideas

An AI-assisted interface with visible control points

Artificial Intelligence

10 best practices in UX design for AI
Kristen Kulenych
Kristen KulenychPartner | Chief Experience Officer
A chat interface between AI and a patient

Experience Design

The rise of conversational UX in pharma DTC
Jay Erickson
Jay EricksonPartner | Chief Innovation Officer
Illustration of a hand holding a mobile phone

Experience Design

How to create a human-centered digital experience
Selena RicksAssociate Director Communications